Harvey Norman franchisee fined over consumer law failings
on Monday, 25 January 2016. Staff ignorant about consumer rights, heavy cost for retailer
If you are going to operate as a retailer in today's climate, you and your staff must be 100% clear on the legal rights of your customers under Australian Consumer Law (ACL). If you or you or your staff are not up to speed , as a Harvey Norman franchisee discovered recently, it may cost you heavily not just in fines, but in legal costs, loss of business reputation and ongoing compliance costs. The consumer watchdog, the ACCC, is well resourced for keeping a close eye on what it considers to be breaches of the ACL and time and again comes down hard on offending businesses- and small and medium sized businesses are certainly not immune.
A Harvey Norman franchisee, Bunavit Pty Limited, operating out of Bundall in Queensland, was required to pay $52,000 in fines in respect of failings in respect of its obligations under the law. The franchise was told in no uncertain terms that its staff had misrepresented the Australian Consumer law to their customers - hardly the impression a business wants to give in a tight retail market !
In short, the sales staff gave false and inaccurate information to consumers who had purchased faulty goods - including denying the retailer's obligations and the customers' rights in respect of those faulty goods - even telling a customer that they would have to pay to get the goods repaired !
The legal obligations apply just as much to online businesses - and the consumer watchdog is very clear on that - so don't think you can hide behind your website. The ACCC says time and time again that it will come down hard on online and offline retailers who mislead their customers, particularly about their rights under the Australian Consumer Law and this case bears out once more that the ACCC does follow through.
This case brings to a total of $286,000 the amount of fines imposed on Harvey Norman franchisees in respect of false or misleading claims to customers about their legal rights when they purchase goods which do not comply with the Australian Consumer law. The case also shows that a retailer can't fall back on any excuses about how junior the staff handling the customers were - in the Bunavit case, no senior staff were involved.
It is also worth noting that Bunavit has now ceased trading. Whatever the commercial financial or other woes which led to this state of affairs, the action by the ACCC cannot have helped. A sulatary lesson indeed .
A retail business should make sure that ALL staff who are dealing with customers are properly trained in the Australian Consumer Law. The ACCC stated specifically that 'Businesses are expected to take appropriate and effective steps to ensure their staff understand the rights of consumers and the obligations of businesses under the consumer guarantees provided by the Australian Consumer Law .....'.
Counsel on Demand offers legal training tailored to retail businesses wanting to ensure that their staff do not fall foul of the Australian Consumer law. If you would like a no obligation , confidential chat about how we may be able to help you ensure that you and your staff understand the business's legal obligations to its customers, please call me, Polly Harding on 0401 816290 or email me on This email address is being protected from spambots. You need JavaScript enabled to view it.. I am always happy to talk and have considerable experience of handling consumer legal issues for small and large businesses.
